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Blue Nile Ethiopian Website Design Case Study
Client: Blue Nile EthiopianWordPress + ElementorUX designbrand layoutdevelopment
WEBSITE DESIGN CASE STUDY · MINNEAPOLIS, MN
Blue Nile Ethiopian: website design & development
Blue Nile Ethiopian wanted its website to feel like its food: rich, warm and inviting, while making it easy for local guests to explore the menu and visit or order.
This is the live website. Click any link inside the preview to browse its pages.
WHAT I BUILT
The solution
- A bold, colorful layout inspired by Ethiopian food and culture
- Animated dish showcases such as the Veggie Combo and Sambusa
- A menu portal designed to move guests toward ordering
- Mobile-first pages for people searching on the go
KEY FEATURES
Built for the way customers use it
Rich aestheticWarm colors and big food imagery
Menu portalDishes presented to drive orders
Animated showcasesFeatured dishes that catch the eye
Local focusBuilt for Minneapolis diners
MY PROCESS
From brief to launch in 6 steps
- DiscoveryGoals, audience, competitors and the pages the business needs.
- UX & wireframesPage structure and the path from visit to booking or enquiry.
- Visual designBrand-led layouts for desktop, tablet and mobile.
- DevelopmentWordPress + Elementor build, forms and integrations.
- SEO & speedOn-page SEO, schema, image and script optimization.
- Launch & supportTesting on real devices, launch and handover.
CLIENT FEEDBACK
★★★★★
“Brought our dining experience online.”
The rich aesthetic combined with a high-converting menu portal brought our business online brilliantly. Our local foot traffic skyrocketed.— Blue Nile Ethiopian · UX & Brand Layout by RB Sojib (sojib.bd)
★★★★★
The rich aesthetic combined with a high-converting menu portal brought our business online brilliantly. Our local foot traffic skyrocketed.
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